Marketing your products online is one of the best ways to increase your customer base and expose your business to the largest number of potential clients possible. But if you want to be successful and increase your sales with your online presence, you have to do it right. Otherwise, you could be sabotaging your sales success. Here are three internet marketing strategies that you should be utilizing right now to help increase your sales and your customer base.
1. Use Words that Sell
When you’re in the sales industry, the words you choose can make or break your success. It’s important to use words that will get potential customers excited about the products that you are selling and they should also be persuasive words. Using vague words like “awesome” or “great” will not bring results. There isn’t one specific formula for choosing the words you use in your online marketing because it depends on the audience that you are trying to reach. But you can hire companies that specialize in writing articles targeted to a particular audience to increase your sales. It’s an extra expense, but it’s also one of the more affordable options for advertising your agency.
2. Offering Free Resources
When you have a website, you want it to offer something to the people who visit it. You can increase your sales success by offering free resources and tools on your site and make it more interactive for your customers. Your website shouldn’t just be a few small blurbs about your agency and what you have to offer. You can offer a free tool on your website that allows customers to find the best insurance products for their needs along with the average cost for those products. Another way to keep your website’s visitors engaged is to offer videos of yourself talking about the various insurance products that you offer. When a customer sees an agent, they become more personable and they are more likely to have confidence in the products and services that you are offering to them.
3. Create a Monthly Newsletter
As an insurance sales agent, you know the importance of keeping in touch with your clients. You don’t sell them a product and then never engage with them again. One way to keep in touch with them and keep your name in their mind is to send a monthly newsletter to them. Your newsletter can include the latest products that you have available as well as some information about changes in your company. You can also have articles about events that are occurring in the industry that your customers might be interested in. And since you can do this through email, it’s one of the most affordable forms of internet marketing you can use to increase your sales.
There are many ways that you can use your website and the internet in general to increase your sales as an insurance agent. The important thing is to be creative and think outside of the box to find ways that will get the attention of potential clients and keep your current customers interested in what you have to offer them.